OFFICE OF PUBLIC AFFAIRS
Major League Baseball profit sharing
Over ten years ago, Major League Baseball embarked on a revenue sharing platform with the goal of increasing the competitive balance in the league. Michael Lewis, assistant professor of marketing, discusses how revenue sharing actually led to the opposite effect.
Product recalls need not be a company's downfall
Mattel and Ford are just the latest in a long line of companies to enact a product recall. Whether it's lead paint or tainted dog food, every manufacturer faces the risk that its product needs to be taken off the shelf. How a firm handles a recall can make or break a company's success in the long run.
Creativity in everyday life is simple, says author of 'Group Genius'
In his latest book, "Group Genius: The Creative Power of Collaboration", Keith Sawyer, Ph.D., one of the country's leading scientific experts on creativity, argues that collaboration is essential in helping all of us harness the power of our own creative genius.
Making Research and Development more cost effective
Professor Jackson Nickerson explains why a new method for managing Reserach & Development pipelines could prove beneficial to companies. In this video, Nickerson uses the pharmaceutical industry as an example to compare the traditional way firms manage the assets that support R&D to the format he and his colleagues recommend.
Egos and performance-based incentives
Business strategist Todd Zenger discusses the factors involved with the practice of performance-based incentives.
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